Jaffa DesignWorx will help your business hit the ground running.

Just because you are a small business doesn’t mean you have to look like one. We’ll take care of all your marketing needs from logo and branding development to graphic design, web design, social media, email marketing, video and print production.

Whatever the design, print or online communications requirements, by having Jaffa handle everything, our clients get a cohesive and consistent brand and promotional campaigns that work together consistently to get results in print and online.

At Jaffa DesignWorx, very simply, we create time for our clients so that they can concentrate on what they do best: running their business.

The importance of a company’s brand cannot be undervalued. So too, the importance of thoughtful, creative design in all aspects of your business; its values, services or products will help you achieve a recognisable and consistent brand.

Good Design is Good Business

In a 1973 lecture to students at the University of Pennsylvania, Thomas J. Watson Jr. (14 Jan 1914 – 31 Dec 1993) declared that “good design is good business”. Watson Jr. was an American businessman, political figure, and philanthropist. He did stints as national president of the Boy Scouts of America and United States Ambassador. However, it was his time as the 2nd president of IBM (1952–1971), taking over from his father Thomas John Watson Snr, that he made his mark. Taking significant strides in building IBM (International Business Machines) into a modern international corporation, Thomas Watson played a leading role in the rising, technological revolution that was taking place, leading the way in advanced electronics and computing.

During his time at the helm of IBM, Thomas Watson Jr fostered relationships with talented Artists, innovative Architectural and Industrial Designers and the very best Graphic Design creatives. Hiring them as design consultants to build a recognisable worldwide brand and also designing around 150 modern manufacturing plants and corporate IBM office buildings worldwide, not to mention countless sleek-looking IBM machines and products.

 

“In a sense, a corporation should be like a good painting; everything visible should contribute to the correct total statement; nothing visible should detract. Thus, a company’s buildings, offices, graphic design and so forth should all contribute to a total statement about the significance and direction of the company.”  Eliot Noyes | IBM Architect & Industrial Designer

 

“A company’s visual representation was inextricably tied to the quality of the company itself.” Paul Rand | Art Director & Graphic Designer

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Direct-Mail-Jaffa

Direct mail campaigns can generate leads, sell via mail order, or announce new products, services and special promotions. Many successful campaigns work in concert with websites and social media, not in lieu of them. While the Internet offers interactivity and the ability to change your message as often as you’d like without incurring the additional print expense, direct mail continues to be physical and tactile. This attribute can grab attention in ways that web-based advertising cannot.

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Brand-Building-Jaffa

You’ve probably got a business name and a unique selling proposition (USP) that you use to set your product or service apart from your competition, but have you built your brand yet?

While establishing a name and USP can be done immediately, branding is much more of an evolutionary process. Before we talk about building your brand, let’s try to understand what it is. A business name and logo are clearly quantifiable. Your brand is less so. Advertising guru, David Ogilvy defined a brand as:

The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.

Other advertisers may define it a bit differently; however, branding is a culmination of factors. You can set the pricing for your product or service, but your reputation is earned and your history develops over time.

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Jaffa_Marketing-CTA

Ever watched an infomercial or television ad only to find yourself picking up the phone and ordering the 79-piece glow-in-the-dark frying pan set, even though you really don’t need it? Infomercials, like many other marketing channels, are masters of a technique known as the “call to action”. And if you want to build your business profits, you need to be too.

What is a call to action?

A call to action, or CTA, is a powerful tool to get people to do what you want, or get them to where you want them to be. It is usually worded as a command, such as “Visit our website” or “Call us now”. The reason for this is simple – people will often follow instructions. Think about how often you’ve obediently followed the words “click here” or “like this” without a second thought. This is the same trait you want to tap into with your call to action.

The power of a CTA

The call to action might only be three words on your flyer or email, but those three words hold the most power of them all. Changing your call to actions, or making a few tweaks here or there, is the fastest, cheapest and easiest way to see your conversions soar.

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Direct_Mail_Flyer_Tradies

So you want to create a flyer that sells your services but you haven’t got the time (or desire) to master the latest design software. We get it – even as a tradie, you cannot expect to be a Jack-of-all-trades. But while you may be outsourcing your flyer design, there are still some important things you need know in order to get the best bang for your buck. Here are 8 flyer design tips :

1. Know your audience

This is the number one step for every marketing technique. It’s marketing 101: know who you are targeting. Then picture them as you write each word and choose every image. Your ultimate goal with any letterbox flyer is to prove to your potential customers how your service can make their lives better or easier. What are their challenges? What are they looking for – is it the best quality service from a trustworthy professional, the fastest service or the cheapest? Understanding this puts you well on the road to success.

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