8 Tips to Drive Interest with a Powerful Call to Action

Jaffa_Marketing-CTA

Ever watched an infomercial or television ad only to find yourself picking up the phone and ordering the 79-piece glow-in-the-dark frying pan set, even though you really don’t need it? Infomercials, like many other marketing channels, are masters of a technique known as the “call to action”. And if you want to build your business profits, you need to be too.

What is a call to action?

A call to action, or CTA, is a powerful tool to get people to do what you want, or get them to where you want them to be. It is usually worded as a command, such as “Visit our website” or “Call us now”. The reason for this is simple – people will often follow instructions. Think about how often you’ve obediently followed the words “click here” or “like this” without a second thought. This is the same trait you want to tap into with your call to action.

The power of a CTA

The call to action might only be three words on your flyer or email, but those three words hold the most power of them all. Changing your call to actions, or making a few tweaks here or there, is the fastest, cheapest and easiest way to see your conversions soar.

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Direct Mail – What makes a good campaign?

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Direct mail campaigns can generate leads, sell via mail order, or announce new products, services and special promotions. Many successful campaigns work in concert with websites and social media, not in lieu of them. While the Internet offers interactivity and the ability to change your message as often as you’d like without incurring the additional print expense, direct mail continues to be physical and tactile. This attribute can grab attention in ways that web-based advertising cannot.

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Building Your Brand for Success

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You’ve probably got a business name and a unique selling proposition (USP) that you use to set your product or service apart from your competition, but have you built your brand yet?

While establishing a name and USP can be done immediately, branding is much more of an evolutionary process. Before we talk about building your brand, let’s try to understand what it is. A business name and logo are clearly quantifiable. Your brand is less so. Advertising guru, David Ogilvy defined a brand as:

The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.

Other advertisers may define it a bit differently; however, branding is a culmination of factors. You can set the pricing for your product or service, but your reputation is earned and your history develops over time.

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8 Flyer Design Tips Every Tradie Should Know

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So you want to create a flyer that sells your services but you haven’t got the time (or desire) to master the latest design software. We get it – even as a tradie, you cannot expect to be a Jack-of-all-trades. But while you may be outsourcing your flyer design, there are still some important things you need know in order to get the best bang for your buck. Here are 8 flyer design tips :

1. Know your audience

This is the number one step for every marketing technique. It’s marketing 101: know who you are targeting. Then picture them as you write each word and choose every image. Your ultimate goal with any letterbox flyer is to prove to your potential customers how your service can make their lives better or easier. What are their challenges? What are they looking for – is it the best quality service from a trustworthy professional, the fastest service or the cheapest? Understanding this puts you well on the road to success.

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