Direct-Mail-Jaffa

Direct mail campaigns can generate leads, sell via mail order, or announce new products, services and special promotions. Many successful campaigns work in concert with websites and social media, not in lieu of them. While the Internet offers interactivity and the ability to change your message as often as you’d like without incurring the additional print expense, direct mail continues to be physical and tactile. This attribute can grab attention in ways that web-based advertising cannot.

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Direct_Mail_Flyer_Tradies

So you want to create a flyer that sells your services but you haven’t got the time (or desire) to master the latest design software. We get it – even as a tradie, you cannot expect to be a Jack-of-all-trades. But while you may be outsourcing your flyer design, there are still some important things you need know in order to get the best bang for your buck. Here are 8 flyer design tips :

1. Know your audience

This is the number one step for every marketing technique. It’s marketing 101: know who you are targeting. Then picture them as you write each word and choose every image. Your ultimate goal with any letterbox flyer is to prove to your potential customers how your service can make their lives better or easier. What are their challenges? What are they looking for – is it the best quality service from a trustworthy professional, the fastest service or the cheapest? Understanding this puts you well on the road to success.

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