Jaffa DesignWorx will help your business hit the ground running.

Just because you are a small business doesn’t mean you have to look like one. We’ll take care of all your marketing needs from logo and branding development to graphic design, web design, social media, email marketing, video and print production.

Whatever the design, print or online communications requirements, by having Jaffa handle everything, our clients get a cohesive and consistent brand and promotional campaigns that work together consistently to get results in print and online.

At Jaffa DesignWorx, very simply, we create time for our clients so that they can concentrate on what they do best: running their business.

The importance of a company’s brand cannot be undervalued. So too, the importance of thoughtful, creative design in all aspects of your business; its values, services or products will help you achieve a recognisable and consistent brand.

Good Design is Good Business

In a 1973 lecture to students at the University of Pennsylvania, Thomas J. Watson Jr. (14 Jan 1914 – 31 Dec 1993) declared that “good design is good business”. Watson Jr. was an American businessman, political figure, and philanthropist. He did stints as national president of the Boy Scouts of America and United States Ambassador. However, it was his time as the 2nd president of IBM (1952–1971), taking over from his father Thomas John Watson Snr, that he made his mark. Taking significant strides in building IBM (International Business Machines) into a modern international corporation, Thomas Watson played a leading role in the rising, technological revolution that was taking place, leading the way in advanced electronics and computing.

During his time at the helm of IBM, Thomas Watson Jr fostered relationships with talented Artists, innovative Architectural and Industrial Designers and the very best Graphic Design creatives. Hiring them as design consultants to build a recognisable worldwide brand and also designing around 150 modern manufacturing plants and corporate IBM office buildings worldwide, not to mention countless sleek-looking IBM machines and products.

 

“In a sense, a corporation should be like a good painting; everything visible should contribute to the correct total statement; nothing visible should detract. Thus, a company’s buildings, offices, graphic design and so forth should all contribute to a total statement about the significance and direction of the company.”  Eliot Noyes | IBM Architect & Industrial Designer

 

“A company’s visual representation was inextricably tied to the quality of the company itself.” Paul Rand | Art Director & Graphic Designer

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Brand-Building-Jaffa

You’ve probably got a business name and a unique selling proposition (USP) that you use to set your product or service apart from your competition, but have you built your brand yet?

While establishing a name and USP can be done immediately, branding is much more of an evolutionary process. Before we talk about building your brand, let’s try to understand what it is. A business name and logo are clearly quantifiable. Your brand is less so. Advertising guru, David Ogilvy defined a brand as:

The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.

Other advertisers may define it a bit differently; however, branding is a culmination of factors. You can set the pricing for your product or service, but your reputation is earned and your history develops over time.

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