Entries by brucej

8 Tips to Drive Interest with a Powerful Call to Action

Ever watched an infomercial or television ad only to find yourself picking up the phone and ordering the 79-piece glow-in-the-dark frying pan set, even though you really don’t need it? Infomercials, like many other marketing channels, are masters of a technique known as the “call to action”. And if you want to build your business […]

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Direct Mail – What makes a good campaign?

Direct mail campaigns can generate leads, sell via mail order, or announce new products, services and special promotions. Many successful campaigns work in concert with websites and social media, not in lieu of them. While the Internet offers interactivity and the ability to change your message as often as you’d like without incurring the additional […]

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Building Your Brand for Success

You’ve probably got a business name and a unique selling proposition (USP) that you use to set your product or service apart from your competition, but have you built your brand yet? While establishing a name and USP can be done immediately, branding is much more of an evolutionary process. Before we talk about building […]